Roam Strong is a movement research blog that spun off of 2 microsites I made before: WODVine (2013) and GainTrain (2013).While the other two sites gained a little traction, they felt like commidities: they were simply viral sites templated off of successful sites.

People wanted surface content, but need something more meaningful. That’s when Roam Strong was born. It’s a catalog of experience and research in bodybuilding, calisthenics, and longevity. As the tagline says, it’s all about Moving Stronger, and Living Longer.

When I come across fitness advice I immensely disagree with, I use it to make a post on Roam Strong. Each post accumulates an average of 300-500 views from organic search each month, with one post accumulating 7,000+ each month.

There is no social strategy or promotional tactics. Just authentic, useful content that respects the reader absorbing it. Roam Strong is a microcosm of how I see content marketing – compassionate, useful, and ethical.